It’s possible that you have spent a lot of money on a project management system or software. Thus far though, you are not seeing the results that you had hoped for leading to a poor ROI. What’s going wrong?
As a business grows and more customers come on board time should be taken to understand what the journey your customers experience is like. What are the challenges they have in finding your service/product and could they be improved? This is where Customer Journey Mapping comes in.
Many businesses operate under the motto “If it ain’t broke, don’t fix it” and stick with existing systems for as long as humanly possible. Worrying about cost or organisational upheaval are probably the main factors for this behaviour on this text to edit it.