In order to succeed, businesses must create something, monetise it and maintain its value. In doing so, they can protect their products and services, identify their value and continue to bring in profits. However, the way in which companies create, monetise and retain value changes over time. 

New technology has revolutionised the workplace and given businesses more scope to compete in a global market. With the ability to send documents around the world in seconds, liaise face-to-face with colleagues abroad and work from any location, cloud-based computing has increased flexibility in the workplace and enabled companies to operate on a larger scale.