0844 259 6210 
Specialists in Fractional IT Director Services for SME organisations 
enquiries@greengiantconsulting.co.uk 
 
In order to succeed, businesses must create something, monetise it and maintain its value. In doing so, they can protect their products and services, identify their value and continue to bring in profits. However, the way in which companies create, monetise and retain value changes over time. 
As consumer behaviour and technologies evolve, businesses are forced to adapt. When music became available to download digitally, for example, consumers wanted the ease and immediacy which technology enabled them to have. Companies who were unwilling or unable to incorporate this model into their operations quickly felt the impact as their business growth was curtailed. 
 
Although businesses have always evolved over time, the rise of the digital revolution has forced them to change their practices more quickly. When assessing your own company’s digital transformation, it’s important to identify exactly what digital means to your brand and your sector as a whole. By auditing the potential issues your business is facing, you can establish how digital solutions can help you to overcome them and take the first steps of your digital transformation journey. 
 
Becoming a digital brand 
 
Every company can incorporate digital solutions into their business, but different companies may require varying types of digital options. Redesigning services and products to incorporate a digital component is just one of embracing the digital revolution but using increased automation to improve your in-house processes, using Big Data and building strong IT systems are others. 
 
Finding ways in which your company can incorporate digital processes, methodologies and services help you to identify which solutions will facilitate short and long-term business growth. 
 
Overcoming digital disruptions 
 
As technology evolves so quickly, your company will be faced with digital disruption at some point. Indeed, it’s likely that your business will need to overcome some form of digital disruption sooner, rather than later. 
 
When new digital businesses, technologies or processes emerge, they threaten the ones that are currently being used. Whether they offer something better to the end user, improve quality control measures or increase production speed, new technologies mean you’ll face new competition. 
 
Responding to digital disruption is vital if you want your business to succeed in the long-term, so it should be an integral part of your digital transformation journey. Of course, identifying the technologies which are being used by other companies now isn’t going to be an effective way to overcome digital disruption. To ensure your business is prepared for the next wave of digital disruption, you need to be looking to the future, predicting what technological advancements will affect your industry and planning an effective way to retain value in spite of such changes. 
 
Preparing your digital transformation journey 
 
Understanding what technology is available, what benefits it offers and how the digital landscape is changing can be challenging, particularly as it takes you away from your core business areas. However, accessing professional expertise and digital advice can help you to plan your digital transformation journey and ensure your business is incorporating technology effectively. 
 
Our services have been designed to help organisations make the right changes to ensure that their business is efficient. 
 
We can help you grow by providing long-term scalable solutions to the unique challenges you’re facing. 
 
Contact us on 0844 259 6210 or visit www.greengiantconsulting.co.uk 
 
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