When it comes to changing the approach your business takes to technology, it can be difficult to know where to start or what matters most of all. However, you need to be careful not to fall into the trap that many businesses do when setting about making these kinds of changes. 

 

It’s important to remember the limitations of technology and what it really takes to make successful changes and transitions to your business. A digital transformation is not just about technology, and that might sound strange at first, but we’ll clear it all up for you below. 

 

 

 

 

 

In order to succeed, businesses must create something, monetise it and maintain its value. In doing so, they can protect their products and services, identify their value and continue to bring in profits. However, the way in which companies create, monetise and retain value changes over time.